Activation Group supports the national campaign "exercise = medicine"
Obesity, lifestyle diseases and inactivity are rapidly growing in the Netherlands. For the first time in history the upcoming generation has a lower life expectance at birth than their parents.
The solution for a fitter and more energetic society is not far away, with only 10 minutes of physical exercise during every 4 hours we can solve a lot of health problems.
To make a change we need a strong signal from the industry and government. As an important subsidiary of the fitness and health sector we therefore signed an agreement to support the national campaign "exercise is medicine" to stress the importance of exercise and every day movement for our health.